e-Content evolved in various platform– V
Web/ Internet (~130 Mn)
- Mobile Phone (> 400 Mn)
- 417 Million as on date, adding approx 12-15 Million per month !
- Interactive, anytime, anywhere, instant, personalised
- Becoming an information Infrastructure with increasing efforts to develop mobile-based applications/ content
- PoC available for health, agriculture, education content
- Confined to urban ecosystem compared to mobile phone which is penetrating with lower entry barrier